This was a very in depth project which lasted over 3 months. I was asked my Jamie’s management team to take a look at the existing digital exposure of his brand and make recommendations. This involved analysis of all his primary website and  social networking profiles, fan numbers and fan interaction in the first instance.

From here I was able to establish the gaps in his exposure and look at ways in which these could be plugged. The next step was to create a multi-million dollar revenue model for a digital business which encompassed a number of verticals. These included affiliate marketing revenues, the creation of a digital magazine and a paid fan site. The existing digital presence generated no revenue at all.

The management team are in the process of implementing this strategy.

VisitEngland has recently been recognised as the leading European DMO for both its use of social media and for the depth and level of engagement it gets via its social media channels.

All social media channels were set up by myself along with the Blue Cake team and we are responsible for day to day management of its Facebook and Twitter channels, which are integral to VisitEngland’s position as the industry leader in this field.